New Rules, New Risks: What B2C Snus Retailers Need to Know in 2025

Let’s be honest – keeping up with nicotine regulations isn’t always exciting. But in 2025, it’s absolutely essential. Rules are shifting fast across markets, and white snus is right in the spotlight. For B2C retailers, this isn’t just a legal box to tick – it’s the difference between staying competitive or falling behind.

Here’s what’s changing right now – and why it matters to your business.

🇺🇸🇬🇧 Vaping Crackdowns = Snus Opportunity

While vape products face growing restrictions, nicotine pouches are gaining ground. Consumers want cleaner alternatives – and regulators are starting to notice.

In the UK:
– Disposable vapes are banned nationwide from June 1, 2025
– New laws are coming that may limit flavors, packaging, and how products are displayed in stores

In the U.S.:
– Flavoured vapes (except tobacco/menthol) are now banned in key states like California and New York
– Kentucky prohibits all non-FDA-authorized vape products
– Meanwhile, 20 ZYN products just got FDA approval – a major win for pouches

What this means for you:
Pouches are stepping into the spotlight. But don’t assume you’re safe from regulation – stay alert, especially in fast-moving markets like the UK and US. A strong supplier relationship can help you react before the rules hit your shelf. Explore the full details here.

🇭🇺 Hungary: A Tight Market with Long-Term Ripples

Hungary’s new nicotine pouch law came into effect over a year ago (March 29, 2024) – and its impact is still shaking things up in 2025.

What changed?
– Only National Tobacco Shops (Nemzeti Dohánybolt) can sell pouches
– A heavy import tax favors local production
– Child-resistant packaging is now mandatory

What this means for you:
Hungary is now one of Europe’s most tightly controlled markets. If you're operating nearby or considering expansion, it’s wise to keep an eye on developments there. Local laws can change quickly – so it’s important that your products, packaging, and partnerships are flexible enough to adapt. Learn more here. 

Still, remember that these rules apply within Hungary’s borders. Online sales, whether inside Hungary or to other countries, might follow different rules. 

🇦🇪 UAE: Reopened, but Not Wide Open

The UAE technically lifted its ban on nicotine pouches in 2025 – but entering the market is anything but straightforward.

Here’s the catch:
– Regulatory approval is slow and inconsistent
– Products must pass HITS lab testing to enter
– Some big brands (like ZYN and VELO) got early access – everyone else is guessing what “compliant” really means

What this means for you:
Yes, demand is rising. But unless your supplier has real regulatory insight, the UAE could be more risk than reward right now. Dig deeper into the details here.

🌍 Bigger Picture: Fair Market Access Is at Stake

In Hungary, the UAE, and beyond, we’re seeing a worrying trend: large players using early access or insider knowledge to dominate new markets. That’s not just bad for competition – it threatens the entire category’s long-term growth.

That’s why organizations like the Global Institute for Novel Nicotine (GINN) are pushing for:

• Transparent, fair regulation

• Equal market access

• Long-term category sustainability

At NordicPouch, we support these goals – because a healthy market benefits everyone, not just the biggest brands.

✅ What Retailers Should Do Now

If you're selling snus in 2025, here's how to stay sharp:

• Stay informed – Rules are changing fast, and often quietly

• Choose proactive partners – Work with distributors who share guidance early

• Audit your compliance – Check your packaging, labels, and strength formats

• Educate your customers – Be ready to explain changes (like VELO’s recent strength update)

• Watch emerging markets – France, Germany, and others are on the brink of new regulation

Work With a Partner Who Sees Around Corners

At NordicPouch, we’re more than Europe’s largest white snus distributor. We’re your regulatory radar, your category guide, and your growth partner.

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