How Nicotine Pouches Are Helping Women in Sweden Quit Smoking – and What Snus Sellers Can Learn
Published 2025-07-09 15:31 by Stina Rasmussen
If you’ve seen the latest Power in a Pouch report from June 2025, you already know about the impressive progress Sweden has made toward becoming a smoke-free society. What’s especially interesting is that nicotine pouches play a central role in this shift.
If you're in the business of selling nicotine pouches, this presents a major opportunity – particularly as the female demographic holds great potential. Not just in Sweden but globally. Keep reading to gain key insights and claim your share of the growth.
Why is Sweden The Front-Runner?
As you may know, Sweden is known for its innovative approach to nicotine and tobacco regulation. With a health-conscious population, the country has become a leader in reducing smoking. One of the key drivers behind this success? Nicotine pouches. These tobacco-free and discreet products have gained massive popularity, especially among female users.
The Numbers Behind the Shift
Swedish ex-smokers, both men and women, stated that nicotine pouches were the most effective method in helping them quit smoking. This was especially true for women, who rated nicotine pouches almost three times higher than vapes and 56% higher than nicotine gum.
So, what else is there to learn?
There was a 49% reduction in smoking among women between 2016 and 2024. These numbers closely track with a rise in the use of nicotine pouches.
Since they came on the scene, nicotine pouches have seen a 200% increase in usage among women, leaving alternatives like e-cigarettes and nicotine gum in the dust.
Why Nicotine Pouches Are the Preferred Choice for Women
What is it about nicotine pouches that appeals to women?
First and foremost, they primarily value the wide variety of flavours. As many as 60% of women view flavours as their top or second most important reason for choosing nicotine pouches.
Second, many people quit smoking due to health concerns and choose a less harmful alternative.
What This Means for Retailers and Sellers
As a retailer in the nicotine pouch industry, now is the perfect time to capitalize on this growing market. The increase in nicotine pouch usage, especially among women, presents a major sales opportunity.
Here are some pro tips from us at Nordicpouch:
Brands like Kelly White are positioning themselves for women, with glitter cans, flavours that are popular among women, and more. Make sure to join our send-outs for updates from our producers, such as Kelly White. Contact us at info@nordicpouch.com to get included.
Other brands popular among women include STNG, Velo Mini, Apres Mini, and Loop Mini. Based on insights from the report and our own sales data, these brands resonate with women thanks to their discreet sizes, modern designs, and wide variety of flavours.
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